How to Report AI Search Traffic to Stakeholders (and Why It Matters Now)
AI SEO reporting is becoming one of the biggest blind spots in digital marketing. Right now, traffic from ChatGPT, Perplexity, and Gemini often gets buried under “Referral” or “Other” in analytics reports. To leadership, that makes it look irrelevant — when in reality it’s one of the fastest-growing channels we’ve seen. If you’re in marketing…
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